A high-wage, high-skill, knowledge-based economy, which will provide appropriate jobs for everyone, creating a wealthier population with greater spending power.

A diversified economy, with particular strengths in:

• Cutting edge e-commerce and communications
• Financial service provision that meets the needs of consumers
• Cultural industries

An economy which:

• uses resources efficiently and effectively
• minimises waste and utilises recycling and renewable energy sources

An economy which is fully integrated into the wider economy of the Yorkshire & Humber region.

A place where people will be well educated, skilled, healthy and capable of providing business with the human resource to compete in highly competitive global markets.

A Connected District, using e-commerce and digital technology to improve people's lifestyles and create business opportunities.

A District with a modern transport infrastructure which makes every part of it easily accessible to those who live within it and those who want to visit.

A District whose people respect and celebrate differences in sex, race, culture, and religion.

A place, which ensures people with disabilities, can fully participate in a better future for the District.

A District that is a great place to live and is universally accepted as a major destination for tourists.

A District which is clean, healthy, safe and has excellent public services.

A place where people are justifiably proud of where they live, learn, work and play.